Tuesday 23 November 2021
Marketing Series Session #4: Creating Greater Impact with your Communications
15:00 start
Ask someone why they clean their teeth, and they will probably mutter something about ‘dental hygiene’. Yet, if this is true, why is someone more likely to clean their teeth when going on a date than when they’ve just eaten a bar of chocolate? And why is most toothpaste mint flavoured? In this marketing masterclass, Grant Leboff explores why having the insight as to what really drives buyer behaviour will allow you to have greater impact, create better results and achieve more success.
Speaker Sessions
Creating Greater Impact with your Communications
Ask someone why they clean their teeth, and they will probably mutter something about ‘dental hygiene’. Yet, if this is true, why is someone more likely to clean their teeth when going on a date than when they’ve just eaten a bar of chocolate? And why is most toothpaste mint flavoured?
Having the insight as to what really drives buyer behaviour will allow you to have greater impact, create better results and achieve more success.
Do you want to:
• Generate messages that resonate with prospects and drive enquires?
• Have a deeper understanding of your buyers, enabling you to be more effective?
• Provide customer experiences that leave a lasting impression and win business?
• Have better internal communications with your teams?
This workshop will provide attendees with:
• The understanding of how people buy
• A methodology for creating better customer experience whether on the phone, on Zoom, when writing or in a face-to-face meeting
• A mechanism for having your sales messages be remembered and resonate
• A framework for understanding what customers really want
Grant Leboff is one of the U.K's leading Sales and Marketing experts. His fourth book, ‘Digital Selling’, debuted at #1 on the Amazon charts prior to being published in September 2016. This follows the success of Leboff’s previous titles. ‘Stickier Marketing’ (2014) went straight to #1 in the Amazon Sales & Marketing Chart, and was in the top 10 overall Business Chart, on publication. ‘Sales Therapy’ (2007) and ‘Sticky Marketing’ (2011) were both in Amazon’s top 10 Business Books, and #1 in the Sales & Marketing bestsellers chart. Grant Leboff’s fifth book, ‘Myths of Marketing’ was published in January 2020. A thought leader in his field, Leboff's main focus is to address the massive changes that are taking place in a world that is constantly being introduced to new technologies and an evolving World Wide Web. He continually challenges Sales & Marketing conventions that become accepted wisdom, but don’t necessarily deliver results. Having built a successful direct marketing company, which he started in 2002, Leboff sold it in 2008. As well as undertaking work as a Non-Executive Director, he now has a number of other business interests. Sticky Marketing Club® Ltd., is a sales and marketing consultancy providing companies with the strategies to thrive in an increasingly competitive world. Leboff’s Sales and Marketing portal, stickymarketing.com produces a wealth of resources and information on effective Sales and Marketing for organisations in an ever-changing business environment. He is a highly sought after consultant, mentor, and speaker, and constantly makes presentations at conferences and events all over the world. Leboff is a regular contributor to many business magazines and newspapers. Amongst others, he has been featured in the Daily Telegraph, The Independent, The Financial Times, The Daily Mirror and The Sun. He has appeared on BBC Radio on numerous occasions as well as being featured on a significant number of US radio networks.
"Excellent, highly relevant and practicable advice. Grant is superb." Gareth Ashington, Owner, Ashington Page
"Grant is excellent. This session was gold dust and will benefit my business massively. Grant totally delivered 100%." Bob Hay, Director, Streets Ahead
"Total clarity on creating a productive social media strategy - I wish I could have Grant in my pocket to call upon anytime!" Frank Webster, Industry Expert
Grant Leboff
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