Current Issues, Ideas and Opportunities in Estate Agency

In this session, Peter facilitates discussion among group members to work on the issues, ideas and opportunities that they face today. Peter has chaired over 1,000 meetings over the last 15 years and many of the participants have gone on to become highly successful business owners. He has developed a methodology that is proven to provide participants with:

• access to the best business minds to help solve their issues;
• a different perspective to provide alternative options and enable better decision-making;
• the benefit of the experience, ideas and recommendations of other business owners in the same industry sector;
• practical solutions that have been proven to work in other businesses;

This is a working session where we’ll tackle real business issues using our proprietary issue processing formula, to tap into the knowledge of the room generating new perspectives, ideas and solutions.

Property Academy, the UK's pre-eminent property industry business training and events company, was founded by Peter Knight, former estate agent and owner of an award-winning marketing agency. Peter is a published author, international business speaker, Non-Executive Director of several property related businesses and estate agency coach, as well as the founder of the property industry’s biggest leadership conference, exhibition and awards. He chairs regular leadership group meetings for estate agency business owners and owners of businesses that supply services to estate agents to help them to design and implement strategies to achieve profitable growth and maximise business value.

Marketing for Commercial Success

Are you: 

• underwhelmed with the results that your marketing achieves?
• unconvinced of the key drivers to having an effective marketing function?
• hesitant of the relationship between sales, marketing, social media & brand, and how it all pieces together to positively grow your business?

In this session, we will demystify marketing. Attendees will understand exactly how to build an effective marketing operation, how it pieces together, and when executed well, how all parts contribute to business success.

We will explore:

• the difference between marketing and sales, and the capability they should give the organisation
• how to utilise websites, social media, and digital platforms and where they fit in the marketing mix
• the importance of brand and how it should be utilised to bring results
• lead generation activity and how that forms part of the marketing machine
• how the best companies achieve results in today’s economy
• what customer experience really means and how it drives success
• living in an age of immediacy and what that means for your business.

Grant Leboff is one of the U.K's leading Sales and Marketing experts.