Current Issues, Ideas and Opportunities in Estate Agency

In this session, Peter facilitates discussion among group members to work on the issues, ideas and opportunities that they face today. Peter has chaired over 1,000 meetings over the last 15 years and many of the participants have gone on to become highly successful business owners. He has developed a methodology that is proven to provide participants with:

• access to the best business minds to help solve their issues;
• a different perspective to provide alternative options and enable better decision-making;
• the benefit of the experience, ideas and recommendations of other business owners in the same industry sector;
• practical solutions that have been proven to work in other businesses;

This is a working session where we’ll tackle real business issues using our proprietary issue processing formula, to tap into the knowledge of the room generating new perspectives, ideas and solutions.

Property Academy, the UK's pre-eminent property industry business training and events company, was founded by Peter Knight, former estate agent and owner of an award-winning marketing agency. Peter is a published author, international business speaker, Non-Executive Director of several property related businesses and estate agency coach, as well as the founder of the property industry’s biggest leadership conference, exhibition and awards. He chairs regular leadership group meetings for estate agency business owners and owners of businesses that supply services to estate agents to help them to design and implement strategies to achieve profitable growth and maximise business value.

How To Price Your Platypus

Applying customer psychology insights to your marketing to get the best price

Do you ever struggle with pricing for your product or service? Find out how to get a better price than the competition and how to maximise your profitability.

What determines what a customer thinks is a fair price to pay?  This engaging and fascinating session, delivered with enthusiasm and energy, explores what makes us all tick, and explains how an understanding of human psychology can help you to get a better price for your product or your service.

It is a practical session that combines academic research (delivered in a highly accessible manner) with concrete examples from the world of marketing of the pricing ideas in action. There are a number of psychological factors that influence customer behaviour, especially with regard to pricing. You will find out how we decide on a price, learn how this applies to business decisions as much as consumer decision-making, and then discover different ways to get a higher price for whatever you sell or promote. You will leave this engaging presentation with a number of ideas that you can take away and apply to your business immediately, and with almost no cost.

David Abbott is an international pricing speaker, author of How to Price Your Platypus, and is listed as one of the leading 99 global thought leaders on pricing. Educated at Oxford, David has run businesses from startups to a UK brand of Premier Farnell, a global $1b distribution company, and has held a variety of senior marketing roles promoting everything from commodes for the elderly to widgets for diesel engines; he often wonders how he has contained his excitement all these years.