Why Brand Matters

As more of the buyer journey migrates onto the web, an increasing number of competitors appear in the market and a lack of differentiation puts pressure on fees. Brand is becoming progressively important for businesses looking to maintain or increase their market share.

In this session, Grant explores:

• Why Brand Matters – The trends that mean brand is becoming more important in the delivery of commercial success than ever before
• Differentiation vs Distinctiveness – Why standing out matters and how brand can enable you to achieve market awareness
• What Is Branding? – Exactly what branding is and how it works in order to be able to utilise it properly
• Emotional Proposition & Customer Experience – how brand can be a fundamental mechanism in delivering a superior customer experience
• Building Brand Awareness – brand building, lead generation and the activities that matter

Grant Leboff is one of the U.K.’s leading sales and marketing experts. A thought leader in his field, Grant’s main focus is addressing the massive changes that are taking place in a world which is dealing with ever-changing new technologies and an evolving World Wide Web. He continually challenges the accepted wisdom of sales and marketing conventions that don’t actually deliver results.