Wednesday 29 November 2023 - London TBC

Future Leader Group Meeting

09:00 start

Group coaching session with Danielle Nash, attended by departmental managers on a fast track to become the future business leaders.

Speaker Sessions

Why Brand Matters

As more of the buyer journey migrates onto the web, an increasing number of competitors appear in the market and a lack of differentiation puts pressure on fees. Brand is becoming progressively important for businesses looking to maintain or increase their market share.

In this session, Grant explores:

  • Why Brand Matters – The trends that mean brand is becoming more important in the delivery of commercial success than ever before
  • Differentiation vs Distinctiveness – Why standing out matters and how brand can enable you to achieve market awareness
  • What Is Branding? – Exactly what branding is and how it works in order to be able to utilise it properly
  • Emotional Proposition & Customer Experience – how brand can be a fundamental mechanism in delivering a superior customer experience
  • Building Brand Awareness – brand building, lead generation and the activities that matter

Grant Leboff is one of the U.K.’s leading sales and marketing experts. A thought leader in his field, Grant’s main focus is addressing the massive changes that are taking place in a world which is dealing with ever-changing new technologies and an evolving World Wide Web. He continually challenges the accepted wisdom of sales and marketing conventions that don’t actually deliver results. 

Grant is a highly sought-after consultant, mentor and speaker who regularly presents at global conferences and events. Leboff is a regular contributor to many business magazines and newspapers.  Amongst others, he has been featured in the Daily Telegraph, The Independent, The Financial Times, The Daily Mirror and The Sun. He has appeared on BBC Radio on numerous occasions as well as being featured on a significant number of US radio networks.

His fourth book, ‘Digital Selling’, debuted at #1 on the Amazon charts. ‘Stickier Marketing’ (2014) went straight to #1 in the Amazon Sales & Marketing Chart, and was in the top 10 overall Business Chart, on publication. ‘Sales Therapy’ (2007) and ‘Sticky Marketing’ (2011) were both in Amazon’s top 10 Business Books, and #1 in the Sales & Marketing bestsellers chart.

"Excellent, highly relevant and practicable advice. Grant is superb." Gareth Ashington, Owner, Ashington Page

"Grant is excellent. This session was gold dust and will benefit my business massively. Grant totally delivered 100%." Bob Hay, Director, Streets Ahead

"Total clarity on creating a productive social media strategy  - I wish I could have Grant in my pocket to call upon anytime!" Frank Webster, Industry Expert 

Grant Leboff

This meeting is for members only. To access the best leadership coaches, gain a different perspective and make better business decisions, enrol to become a member today.

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