Wednesday 29 November 2023 - London TBC
Future Leader Group Meeting
09:00 start
Group coaching session with Danielle Nash, attended by departmental managers on a fast track to become the future business leaders.
Speaker Sessions
Why Brand Matters
As more of the buyer journey migrates onto the web, an increasing number of competitors appear in the market and a lack of differentiation puts pressure on fees. Brand is becoming progressively important for businesses looking to maintain or increase their market share.
In this session, Grant explores:
- Why Brand Matters – The trends that mean brand is becoming more important in the delivery of commercial success than ever before
- Differentiation vs Distinctiveness – Why standing out matters and how brand can enable you to achieve market awareness
- What Is Branding? – Exactly what branding is and how it works in order to be able to utilise it properly
- Emotional Proposition & Customer Experience – how brand can be a fundamental mechanism in delivering a superior customer experience
- Building Brand Awareness – brand building, lead generation and the activities that matter
Grant Leboff is one of the U.K's leading Sales and Marketing experts. His fourth book, ‘Digital Selling’, debuted at #1 on the Amazon charts prior to being published in September 2016. This follows the success of Leboff’s previous titles. ‘Stickier Marketing’ (2014) went straight to #1 in the Amazon Sales & Marketing Chart, and was in the top 10 overall Business Chart, on publication. ‘Sales Therapy’ (2007) and ‘Sticky Marketing’ (2011) were both in Amazon’s top 10 Business Books, and #1 in the Sales & Marketing bestsellers chart. Grant Leboff’s fifth book, ‘Myths of Marketing’ was published in January 2020. A thought leader in his field, Leboff's main focus is to address the massive changes that are taking place in a world that is constantly being introduced to new technologies and an evolving World Wide Web. He continually challenges Sales & Marketing conventions that become accepted wisdom, but don’t necessarily deliver results. Having built a successful direct marketing company, which he started in 2002, Leboff sold it in 2008. As well as undertaking work as a Non-Executive Director, he now has a number of other business interests. Sticky Marketing Club® Ltd., is a sales and marketing consultancy providing companies with the strategies to thrive in an increasingly competitive world. Leboff’s Sales and Marketing portal, stickymarketing.com produces a wealth of resources and information on effective Sales and Marketing for organisations in an ever-changing business environment. He is a highly sought after consultant, mentor, and speaker, and constantly makes presentations at conferences and events all over the world. Leboff is a regular contributor to many business magazines and newspapers. Amongst others, he has been featured in the Daily Telegraph, The Independent, The Financial Times, The Daily Mirror and The Sun. He has appeared on BBC Radio on numerous occasions as well as being featured on a significant number of US radio networks.
"Excellent, highly relevant and practicable advice. Grant is superb." Gareth Ashington, Owner, Ashington Page
"Grant is excellent. This session was gold dust and will benefit my business massively. Grant totally delivered 100%." Bob Hay, Director, Streets Ahead
"Total clarity on creating a productive social media strategy - I wish I could have Grant in my pocket to call upon anytime!" Frank Webster, Industry Expert
Grant Leboff
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