The Psychology of Persuasion

In this engaging and interactive workshop Phil will share the seven psychological reasons why your customers and clients buy your products, services and ideas. He will go through the persuasion process and explain not only the five keys to persuasion but also how memory works, how emotional negotiation works and gives participants thought provoking and ‘can-use-tomorrow’ tips that guarantee you will save money and make money as a result of this workshop.

This workshop will examine the seven psychological reasons why people buy your product or service and what to do to improve the way you promote your company.

• How relationships are developed and how to turn those relationships into profitable partnerships.
• The five keys to persuasion.
• The ‘Top Ten Killer Questions’ to help you develop your relationships.

Celebrated the world over for his ability to entertain and inspire, Philip Hesketh reveals powerful, life-changing techniques to persuade, influence and succeed in the workplace and in our personal lives. A successful business man, best-selling author, and one of the world’s most sought-after speakers, he has inspired audiences and clients in over 20 countries to increase sales, establish value to hold higher prices and control conversations building stronger relationships.