Business Storytelling

Learn how to tell stories that influence customers and colleagues. Do you find it hard to get your message across when you're talking about important work? Maybe it's because you're not telling the right story - or any story at all. While facts and data are important, most people find stories easier to understand and remember. This is why successful leaders tell great stories about their work, their staff and their customers.

The workshop will cover:

• Why stories are the best way to get your message across
• What are the basic ingredients of a good story
• How to spot a story you can use in your business
• The difference between foundation stories and brand stories
• What kind of stories work for pitches and presentations
• What kind of stories work for mainstream and social media
• How to plan “seasons” of stories for your business
• How stories can change your company culture.

Steve is an ex-BBC journalist, author and communication expert. He can help you tell great stories about your work. He works with clients across the media industry, technology, education and charity sectors. Steve reckons he has told over 20,000 stories in his career as a journalist in one of the BBC’s busiest newsrooms. He can walk into any situation, speak to any person and come away with a story about them that makes sense to the widest possible audience. He can pass his experience on to people who know that storytelling is now a vital skill for business leaders. Anyone can tell stories in a digital age. But that doesn’t guarantee anyone will listen to yours. Your customers, partners and colleagues are bombarded with information in every waking hour. How do you make sure your message gets heard above the noise? Steve can teach you the tricks journalists use to grab people’s attention. He can help you tell the kind of stories that people want to hear, the kind of stories they will share with others. He’ll show you how storytelling can influence people around you and why it’s increasingly seen as a key leadership skill.