Foundations of World Class Marketing

It's precisely the overwhelm of marketing possibilities that makes it so hard to focus on, not on what you could do, but on what you should do. 

In my two decades of marketing with businesses as large as Microsoft, and as micro as the kitchen table, I am yet to find a single one that doesn’t have an overflowing marketing wish list. 

What people need is not more ideas, but fewer, on which to truly focus.

More than that, they need marketing that’s built on firm strategic foundations. For me, there’s a clear parallel here between the long-term health of a business, and the long-term health of ourselves. Marketing is like fitness. If you’ve never done any, it can be hard to get started. If only you do it sporadically, it’s hard to maintain the benefit. And, when you really get into it, and it works, it can be pretty addictive.

Whether your marketing is making the metaphorical shift from couch to 5k, from county to country-level athlete, or wants to reach the world-class equivalent of an Olympic gold medal, there are foundations on which that achievement will be built. Understanding, and sequencing, investments in these foundations is your path to sustainable, scale-able, and saleable business growth.

Foundations of World Class Marketing will coach you to understand where you are now against four pillars of success, the sequence in which to address them, and what next steps you might take towards exceptional marketing performance.

Bryony Thomas is an energetic marketing speaker who shows businesses and entrepreneurs how to take calm, confident, control of their business growth. Her speaking style is no-nonsense and direct. She doesn’t shy away from tough subjects, and makes highly effective use of memorable analogies to make her advice stick. Bryony has a real skill for adapting her content to suit the needs of her audience, both through thorough preparation, and by being extremely quick-witted and responsive to the audience in front of her.